TrendPointers™ Adaptive Media Content Analysis
Planning In The Hyper-Information Economy

 

PreCast Signals™ – A robust methodology to fully utilize the
preemptive knowledge in the 24/7  “news” flow of the information based economy.

From Noise…. To “News”….. To Preemptive Leading Indicators

Preemptive vs.  Reactive Planning

The information age has dramatically expanded the scope of information and news, while dramatically compressing its time value and utility.

TrendPointers has  developed a new layer of planning  measures, with greater anticipatory  signals, thus increasing the time available for preemptive economic actions.

Understanding history and cycles remains part of the analytical process. But with the new TrendPointers  tools, planners no longer have to rely solely on the metrics that are after-the-fact measures of attitudes already formed and buying decisions already made.

Forecasting from the past reports into the unknown future is no longer sufficient for optimizing economic decisions.

Waiting For A Report Is Not A Leading Indicator!
PreCast Signals designed to remedy the constraints of conventional forecasting inputs

• Consolidate: Manage information overload, volatility,disparate views
• Timeliness: Reduce conventional lag from data capture to report
• Contemporary: Conventional measures unable to keep pace with the speed of “news”.
• Cut out information middleman. Shift from survey samples  to samples of the original information itself.
• Relevancy: “News” that is highly correlated with actual economic outcomes
• Anticipatory: A new set of metrics that defines the emerging trajectory of the relevant issues
• Preemptive: Recover the “edge” that has been eroded due universal access to same data
• The “efficient market” is the preemptive identification of  shifts in economic expectations, captured  earlier in their trajectory before it is visible to conventional measures …