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How TrendPointers Works

TrendPointers is designed to provide a near real-time early alert system of the emergence and trajectory of events and news relevant to investment decisions.

The best way to inform you about TrendPointers is a step-by-step outline of what we do and report back to you, the subscriber.

  1. TrendPointers conducts its own research to identify the business sectors that exhibit emerging trends or are already in a state of trend growth or decline and meets one or more of our trend decision criteria:
    • A sector that is or will be highly volatile
    • A sector that has many companies entering the business
    • A sector that has rapid innovation
    • A sector that is relatively immature but is beginning to exhibit increased growth
    • A sector that is beginning to receive increased or significant media attention
    • A sector that may be mature but ready to experience significant changes in its nature
  2. TrendPointers integrates key economic indicators that can prove useful in correlating the overall investment environment. The key indicators may precede or lag market behavior, but we need to watch the public information and combine it with our own emerging information trend indicators for the full picture.
  3. The key to capturing early trend warnings, often months in advance, is to maximize our watchfulness and not rely on just one or two sources. TrendPointers captures key information from a multitude of sources that provide a constant stream of news and economic information and simultaneously tracks the effect of the information on actual market performance of the sector by 10-day moving averages of market price and daily volume.
  4. No one knows how long it takes for trends to develop or how long they will last. Technical stock analyses typically define a trend as at least three consecutive periods of movement in the same direction and we agree that is a fair start. However, and this is a big however, trends may develop in a zigzag process and we may not observe three consecutive periods of continuation in a given direction. Thus, TrendPointers will track the relevant factors for a sector for at least 6 months, and up to 18 months if necessary, if we see emerging activity, however slow or fast the pace.
  5. TrendPointers captures a multitude of critical information factors that can define the presence of a trend and its actual performance in the market. The core premise of TrendPointers is that news that can affect your investment decision emerges slowly, from multiple sources, and migrates from the obscure sources out to the mainstream media. Here is how we cover each of the sources in the TrendPointers advantage.
Information that leads to early detection of trend identification migrates up a news chain. Here is a step-by- step description of each of the core TrendPointers information points, starting with the most general.
What's in the News ...

Concept: The last link in the information chain is the mass media. It's been said many times, in many ways -- by the time the big news is on the cover of Time, its too late. The popular news typically does not pick up on the next big thing until the big thing is well under way. Mass media usually have long lead times and, very often, start their coverage only after lesser sources have already raised the visibility of the issue.

Method: TrendPointers monitors of dozens of major mass media sources that represent a diversity by type and national and international sources( but English language only). Included are primarily daily news sources, but also weekly and biweekly sources. TrendPointers has created very explicit terms to define each sector ( see How Sectors are Selected) and trends the information weekly, and summarizes it biweekly and monthly as necessary. In the current information age, especially with the advent of the internet, there is a great deal of overlap of news sources and one source often serves as a feed for another. Thus, TrendPointers is concerned with tracking what we call “ the weight of the news”, our measure of how often coverage of the defined sectors appears in our standard set of information sources. The reality of trend identification is that it occurs when numerous observers capture the same news event. There are rarely many entirely different stories about the same issue. So, regardless of the exact nature of the content, a story that is captured 50 times a week that grows to 500 times a week marks a significant information event. Another important aspect of the captured news is that we do not edit the content and decide what's important-- everything is captured. Who knows what will affect a business idea? A new invention, a scandal, a legal issue, a financial default, an acquisition, a new product introduction, a change in senior management? Any and all news these days can and will have an impact on the investment decisions about that sector and its component firms. So TrendPointers captures it all.

The Business Press Says...

Concept: The business media have a totally vested interest in watching the market for signs of changes and, if you are reading this, you probably know that there are thousands of analysts that publish their opinions and forecasts non-stop. But, as we also learned, most of the experts are not able to beat the primary market indices on a regular basis. The business media are often where the first glimpses of trend ideas begin to hit the broader public, and then investment activity may also begin to show adsvances or declines as a result.

Method: Trending the business press is done in the same manner as the mass media, from a select group of widely diverse and representative business media. Most business media is published on a weekly, biweekly or monthly basis, except for the online sources which may be change hourly.

Guru Picks...

Concept: The most eclectic source of trend information is from the literally thousands of independent investment newsletters. There are many true experts who have great insight into what trends are about to emerge or disappear, but as a group they have a relatively small audience. And, one or two gurus picking up on liquefied natural gas as a near future opportunity is not a loud enough voice to catch the attention of the mass media.

Method: TrendPointers reads a seemingly endless list of investment newsletters, economic reports and similar small scale sources to monitor the views of the idea makers.

The Influential Economic Factors- The Trend Impact Score ...

Browse through the Wall Street Journal or Barron's and you will see thousands of economic and investing bits of information: interest rates, bond prices, an immense array of government economic statistics, international items, and more. The various layers of this immense battery of financial information that have a direct, daily, even hourly impact on investment decisions and are integral parts of trend formation. TrendPointers tracks a representative set of these data to create the Trend Impact Score ( see Trend Impact Score). which is reported on monthly basis.

The Stock Market Reacts ...

Concept: The ultimate use of TrendPointers is to identify trends as they emerge and make investment decisions BEFORE the mass of investors obtains the same information and have a significant impact on price. Thus, we need to determine, in real time, how the trend information is affecting the actual prices and volume of the sectors.

Method: For each sector, TrendPointers has created a mini-portfolio that tracks a specific sector much like a mutual fund dedicated to a single sector. We have created portfolios of traded equities and funds that represent the sector for investment purposes. Few sectors are pure by the definitions used for tracking the news. That's because for almost all sectors, the firms tracked are in multiple lines of business. So, our general rule is to select companies at random from a broader list of firms that have a meaningful involvement in the sector. Now, it's possible that a company is included in a sector and is a significant participant in the sector, but that part of its business is minor to overall revenue, at least at this time. However, to limit our list to only firms exclusively in the sector would be somewhere between impossible and impractical and there would be very few companies to watch. The reality is that no one knows what will become important to which company, so we do not want to be arbitrary and judgmental and decide what will happen. On the positive side of a trend, if a sector becomes hot, let's say alternative energy, and the major oil companies are getting heavily involved and buying the small innovators, then that may be the only way to play the alternative energy sector. TrendPointers calculates the two critical measures of whether information affects actual market activity for the sector-- price and volume. TrendPointers creates 10-day moving averages for the total mini-portfolio and reports on a biweekly basis.

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